Copyright Desert Rock Wine & Spirits. All rights reserved.

"Good Wines Taste Like a Grape, Great Wines Taste Like a Place" - Robert Mondavi

Paul J. Hoffman

Founder, Winemaker & Distiller, Desert Rock Industries
Owner & Designer, Napa Valley Surf Club Clothing Line
Retired President, Sonoma Valley Vintners & Growers Alliance Board of Directors


Desert Rock Wines and Spirits was founded in 2006 by winemaker, Paul J. Hoffman to produce and sell fine wines from Napa and Sonoma, CA. While the timing of a new startup did not coincide with prosperous economic conditions, Hoffman's decades of industry experience pulled the company through allowing it to expand in national and international markets. 

Distributed wine brands, 401K and Headbanger, led the charge while the company opened tasting rooms on the famous Sonoma Plaza and historic Treasure Island. The company continued to expand with strategic partners joining the efforts which enabled the launch of Headbanger American Gold Whiskey. 

In 2015 the company decided to move all of it's winemaking operations to the thriving Scottsdale, Arizona market. Here, they opened The Desert Rock Urban Winery, Tasting Room, and Wine Education Center. The goal was to utilize 16 years of winemaking experience and bring the wine country feel plus educational efforts to the nation's fifth largest metropolitan area.

In 2016, the Desert Rock Team plans to expand the Urban Winery concept to other markets and make each one a part of the local community. There will also be three more spirit lines launched in addition to other wines under the umbrella. 

We look forward to sharing all of our wines and spirits with you and your family.


Our Story

7302 E. Helm Drive

Suite 1002

Scottsdale, Arizona 85260